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Curriculum vitae



Dr. Ivan Kovač, Ph.D.


Personal data:

- Date of birth:    30 August, 1962

- Place of birth:   Oprisavci, Slavonski Brod

- Marital status:  Married, one child


Education:

- 2009 Doctor's degree from the Faculty of Economics, Rijeka
          Marketing: „Utjecaj marketinga na konkurentnost poslovnih subjekata na tržištu pića u Republici Hrvatskoj“
         (Marketing: „Influence of marketing on competitiveness of business subjects in the beverage market
                           in the Republic of Croatia”)

- 2006 Master’s degree from the Faculty of Economics, Zagreb
          Poslovno upravljanje: “Istraživanje preduvjeta uvođenja sustava upravljanja rizicima – Risk Management”
         (Business Management: „Research on Preconditions for the Introduction of the Risk Management System“)

- 1986 Graduated from the Faculty of Economics, Osijek


Professional career:

- 2008 –             Director General of the Croatian Bureau of Statistics

- 2005 – 2008     Executive Director of Badel 1862

- 2001 – 2005     Chairman of the Board in the optical industry Marin Getaldić - Ghetaldus

- 2000 – 2001     Director General of  Essilor Hrvatska

- 1998 – 2000     Sales and Marketing Board member in Mozaik knjiga

- 1996 – 1998     Product Manager in Alca Zagreb

- 1994 – 1996     Expert Assistant in PAX Lebens – Versicherungsgesellschaft Zürich

- 1992 – 1994     Expert Assistant in Welti Furrer AG, Zürich

- 1986 – 1992     Manager of Group of Products in Saponia Osijek

On several occasions, guest lecturer at the graduate and postgraduate studies at the Faculty of Economics in Zagreb.

The guest editor of the special edition of the International Journal of Management Cases, theme: "Evolution of marketing management in Croatia", IJMC, Vol. 13, Issue 2, 2011


Scientific works:

Kovač, I. (2011): "Innovation activities in Croatia by regions", International Journal of Management Cases, Special Issue: Evolution of Marketing Management in Croatia (Kovač & Palić, ed.), Vol. 13, Issue 2, Access Press, Lancashire, UK, str. 22-32, ISSN 1741-6264

Palić, M., Maričić, M., Kovač, I. (2011): "Impact of personal service on customer satisfaction in FMCG retail in Croatia", 8th CIRCLE International Conference for Marketing, Management, Finance, Consumer Behaviour, Tourism and Retailing Research, University of Dubrovnik, Croatia, 27th - 29th April, Abstract published in: Vignali, G., Vignali, C., Vranešević, T. (ed): Book of Abstracts, Faculty of Economics and Business, University of Zagreb, p. 2, ISBN 978-953-6025-40-4

Kovač, I. (co-author) in Previšić, J. (editor) : Leksikon marketinga (Lexicon of Marketing), Faculty of Economics,
Zagreb, 2011, ISBN 978-953-6025-39-8

Kovač, I., Grbac, B., Palić, M. (2010): „Dominantni elementi marketinške orijentacije proizvođača pića u Hrvatskoj“(Dominant Elements of Market Orientation of Beverage Producers in Croatia), 2nd International Conference „Vallis Aurea“: Focus on Regional Development, September, 3rd 2010, Požega. Integral work published in: Katalinić, B. (ed): Conference Proceedings, Polytechnic of Pozega, Croatia & DAAAM International Vienna, Austria, ISBN 978-953-7744-06-9, ISBN 978-3-901509-76-6, pgs. 605-613

Palić, M., Tomašević Lišanin, M., Kovač, I. (2010): „Utjecaj recesije na marketinške strategije hrvatskih poduzeća“ („Effects of recession on the marketing strategies of Croatian companies“) in Leko Šimić, M. (editor): Marketing and sustainable development, University J.J. Strossmayer in Osijek, Faculty of Economics in Osijek, pgs. 137-150, ISBN 978-953-253-074-2

Palić, M., Grbac, B., Kovač, I. (2010): “Level of Marketing Orientation Among Croatian Beverage Producers and Distributors”, The 7th International CIRCLE Conference for Consumer Behaviour and Retailing Research, April 7th – 9th, Escola Superior de Hotelaria e Turismo do Estoril (ESHTE), Portugal. Integral work published in International Journal of Management Cases, Special Issue: 7th International CIRCLE Conference 2010, Vol. 12, Issue 2, pgs. 463-472, ISSN 1741-6264

Kovač, I. „Utjecaj marketinga na konkurentnost poslovnih subjekata na tržištu pića u Republici Hrvatskoj“ („Influence of marketing on competitiveness of business subjects in the beverage market in the Republic of Croatia”), Doctor's thesis, the Faculty of Economics, Rijeka, December 2009

Palić, M., Tomašević Lišanin, M., Kovač, I. (2009): „Effects of recession on the marketing strategies of Croatian companies“ XXI CROMAR Congress „Marketing as a factor of sustainable development“, Osijek, October 8-10 2009. Abstract published in the Book of Abstracts (Turkalj, Ž. & Kesić, T., ed.), pp. 74 (ISBN 978-953-253-063-6). Integral work published on CD-ROM.

Kovač, I.: „Analysis of the Spirits Industry and Competition in Croatia“, Problems and Perspectives in Management, International Research Journal, Vol. 6, Issue 4, 2008, Sumy State University, ISSN: 1727-7051, pgs. 12-23

Kovač, I.: „Factor and Trend Analysis of Spirits Consumption in Croatia“, International Journal of Management Cases, Vol. 9, Issue 3, 2007, Pallace Press, Pallace Villa, University of Gloucestershire, ISSN: 1741-6264, pgs. 383-395

Kovač, I.: “Optimizacija zapuštenih odnosa; Povezanost prodaje i marketinga” („Optimisation of Untended Relationships: Correlation between Sales and Marketing“), guest speaker at the „Sales Management Summit“, Sheraton Hotel, Zagreb, 31 May, 2007.

Kovač, I: „Market Analysis of the Spirits Beverages Category in Croatia“, the 4th International Consumer Behaviour and Retailing Conference – CIRCLE, Calabria, Italy, April 11-14, 2007, Conference Proceedings Abstracts, pgs. 54-55

Kovač, I.: „Market Analysis of the Spirits Beverages Category in Croatia“, International Journal of Management Cases, Vol. 9, Issue 2, 2007, Pallace Press, Pallace Villa, University of Gloucestershire, ISSN: 1741-6264, pgs. 86-103

Kovač, I.: “Istraživanje preduvjeta uvođenja sustava upravljanja rizicima – Risk Management („Research on Preconditions for the Introduction of the Risk Management System“), Master’s thesis, Faculty of Economics, Zagreb, April 200

Foreign languages:

- English:   Fluently

- German:  Fluently